Welcome to the Using The Machine Blog
Monday, October 1, 2007 at 09:18PM This Blog is about leveraging the power of the Internet in all aspects of business. Every day it is more crucial for business owners of all sizes to utilize the capabilities of the Internet to enhance their product and service offerings. The smallest businesses can now compete with the largest of enterprises, at no other time in history have the resources and technology available to large enterprises also been available to the little guy. Also at no other time has the consumer enjoyed such power to compare prices, get recommendations and share good and bad experiences with millions in a blink of an eye. The World is definitely changing and the Internet is no longer a luxury but a necessity for business success.
If you own or work in a small to medium business than you will find the content here insightful and actionable. The posts will provide useful advice but also explain the reasoning given the current state of technology and the realities of the marketplace.
The name Using The Machine is inspired by the wonderful video titled "The Machine is Us/ing Us" created by Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University. This video does an amazing job at explaining how the Web has evolved over the past ten years and introduces some of things we need to begin rethinking given the implications of the Internet to business and society.
