Using "The Machine"

Nice mention and overview article by ReadWriteEnterprise on the 2.0 adoption council’s recent Enterprise 2.0 study.  As a member of the 2.0 Adoption Council and essentially these days working on “enterprise 2.0” adoption in my day job I thought I should mention the post and encourage anyone who has interest in Enterprise 2.0/Social Computing to check out the reports.

Enterprise 2.0 from a technology standpoint is really fairly simple and is really about social collaboration features.  I agree with Chris Anderson in that “Social is the Feature not the Destination”.

Most these features like commenting, micro-blogs, tagging, social bookmarking etc.  are not not technically complicated and given this these features will increasingly be adopted by standard “enterprise” software vendors first within collaboration and productivity tools and then into ERP type tools like CRM, HR.  This is already happening in many cases be the upcoming SharePoint 2010 or Salesforce.com chatter platform recent announcements.

Anyhow, this notion of the feature not the destination is the “pickle” as I like to say for dedicated Enterprise 2.0 vendors.  Their feature set is pretty much already commoditized and easily duplicated by vendors who already have a foothold in most enterprises.  The vendors that will win will be the ones who differentiate via intelligent content filtering (filtering the noise to what is important) and/or be able to work as the glue that connects the ecosystem of features instead of requiring total adoption of one platform.